BRANDING // DESIGN
Trifold designed and developed a new logo and brand identity for Scotia Plaza office tower in the heart of the Financial District. The intention of this rebranding exercise was to modernize Scotia Plaza’s brand image while keeping with its original roots.
The new colour palate was carefully derived from the stone outlining the building to incorporate one of the building's defining exterior features internally. The overall objective was to portray the building’s visual identity in a more contemporary light.